Liz Leonard (312) 368-5823
CHICAGO – The Illinois Lottery is celebrating the second anniversary of Powerball in Illinois today with a bit of jackpot fever. The current $170 million jackpot rolled for the ninth time on Saturday, Jan 28 after no ticket matched the winning numbers 5-33-41-54-59 – the Powerball red number was 13.
Since its premiere on January 31, 2010, Powerball sales in Illinois have contributed an estimated $92 million to the Common School Fund and awarded over $66 million in prizes to 5.4 million winners. A total of 311 top prizes have been won in Illinois. Under the new Powerball game, second place winners will now be awarded cash prizes of $1,000,000, instead of the previous second place prize of $200,000 – creating more millionaires in Illinois.
To celebrate and promote the new Powerball game, the Illinois Lottery launched a statewide ad campaign entitled Big Dreams. The TV spot will air during this weekend’s highly visible Chicago broadcast of Super Bowl XLVI (click here to view the Super Bowl spot).
“The re-launch of Powerball gave the Illinois Lottery an opportunity to see what one of the outstanding creative agencies in the state, commonground, could do with a significant marketing challenge.Communicating a change in price and prizes is complicated, but they made it simple and visually beautiful,” said Michael Jones, Superintendent of the Illinois Lottery.
Commonground was awarded the multicultural Illinois Lottery business during the fourth quarter of 2011. “Commonground was excited to be given the assignment to announce the new Powerball changes to all the people of Illinois. We are also thrilled to work with the Illinois Lottery’s marketing team,” said commonground co-founder and managing partner, Sherman Wright.
The Lottery filmed the spot between Christmas and New Year’s Eve in communities across the state filming in several Illinois towns and highlighting many state landmarks As with all lottery games, proceeds from Powerball will benefit the Common School Fund and the Capital Projects Fund. To date, the Illinois Lottery has contributed over $17 billion to support education in Illinois.
QUICK POWERBALL FACTS
• Introduced in Illinois on January 31, 2010
• Current jackpot at $170 million; cash value of $106.3 million
• 50 winners of $200,000 or more since Powerball launched in 2010
• 311 winners with prizes over $10,000 since 2010; 166 Illinois winners in 2011 with prizes over $10,000
• Over $66 million awarded to over 5.4 million winners since 2010
• Jackpots will now start at $40 million instead of $20 million
• Odds are better at 1:31.8 from 1:35
• Generated approximately $11 billion for good causes since 1992
• Drawings are at 9:59 PM (CT) every Wednesday and Saturday
• All profits from Powerball in Illinois stay in Illinois to support education and capital developments
• Powerball is played in 44 lottery jurisdictions across the country
• Largest Powerball Jackpot: $365 million; Feb. 18, 2006 in Nebraska
• Number of times the Powerball jackpot topped $200 million in 2011 -- four
About Illinois Lottery
Founded in 1974, the Illinois Lottery has contributed $17 billion to the state Common School Fund to assist K-12 public schools, as well as the Capital Projects Fund. Players must be at least 18 years old.
Since its launch in early 2004, commonground has developed award winning marketing programs and advertisements for clients such as Miller Brewing Company, the Coca Cola Company, Bacardi USA, Alberto Culver, Nike, Mercedes Benz, Sprite and Quaker Brands.